Ed Schmalzle

Ed
Schmalzle

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About

Technology, Strategy, Growth

I'm a proven technology and business leader with 15 years of experience working in tech startups in diverse industries. With a background and formal training in computer science, I have a wide spectrum of professional experience including co-founding digital services companies, providing technology insight and leadership to both early and late-stage startups, and providing key strategic and business development support to established businesses. 

 

Education

West Chester University of Pennsylvania

B.S. COMPUTER SCIENCE
Graduated May 2006

Location

🦀Baltimore, MD 🦀

Experience

Leafly, VP of Platform strategy

April 2018 - April 2020

Led business development and strategy for Leafly. Delivered technical, product, and business opportunity scoping for all partnerships, highlighted by a new point of sale (POS) integration strategy which enabled Leafly to increase coverage from a single POS to more than 30 in 12 months.

Owned and closed numerous major deals, increasing product leverage and revenue opportunities for Leafly, including with payment providers and other SaaS platforms. Was part of the executive leadership team to contribute analysis and insight on mission-critical buy/build/partner decisions.

Nerded llc, founder

April 2017 - Present

Product, engineering, and strategy consulting focused on companies in high growth phases.

Orderup, Director of Engineering

October 2014 - April 2017

Provided engineering leadership during a period of explosive company growth. Led multiple single-threaded teams, most notably the team focused on building OrderUp’s delivery technology -- a key driver in our eventual acquisition by Groupon. 

Post-acquisition, took over management of the entire OrderUp engineering team, covering continued operation of the OrderUp platform as well as integration with Groupon’s other engineering teams and software platforms.

Back Forty, co-founder & cto

May 2012 - October 2014

Delivered boutique consultative services helping clients discover the appropriate solutions for their businesses and providing a path to achieving those solutions that was both economical and timely. As co-founder and CTO, I was responsible for managing many of the day-to-day aspects of building a small company, setting the strategic technical direction for the team, as well as contributing to client work directly.

Led the company to successful acquisition by OrderUp in October of 2014.